Straight From the Mouth
The Morning Mouth's December interview with Kidd Chris
(Reprinted by permission; Copyright © 2009 Talentmasters Inc.)
Quick background check: WKRL/WKLL K-Rock in Syracuse (alternative
morning producer). T95 Wichita (Active rock-nights). Power 93.9 Wichita
(Rhythmic-nights, then mornings). Fly 92.7 Wichita (Rhythmic-mornings).* KSFM
102.5 Sacramento (Rhythmic-mornings). 93.7 KXOA Sacramento (FM talk-nights).
102.7 K-Rock San Antonio (Active rock-mornings). 94WYSP Philadelphia (FM Talk
afternoons syndicated to K-Rock Pittsburgh). 94WYSP (Active rock-mornings).
KUFO Portland (Active rock-mornings).
Have to ask, are you still doing song parodies?
I really haven't voiced or wrote a full parodies in years. I will come
up with a hook to a song or something and use that, but the songs usally come
from listeners. Makes them feel a part of the show. I think full produced
song parodies are a thing of the past. Sometimes a guy from the show perform
a song live. Live is the best because there's that element of it falling
Before arriving at KUFO, you had begun an Internet show. Is that
still up and running?
The channel is still up still, but we're not on it. I have a few guys
that do shows and they go up there. I am looking for more LIVE shows. We have
one centralized stream, site, and phone number that we all dial into, but all
the shows are form all over the map.
Any thoughts for morning shows that are between gigs on starting
their own Internet show?
Do it! I loved doing the net show, but there's no $$ in it right now.
The future will be on the net. I think stations online will be the content
were going to run an edited "Best Of" version of my net show to run on Sat
nights. I wish I had perused that.
I think a lot of people would agree, it's been a tough time to be in
between gigs. Following your stint at 'YSP, it seems like your name came up
for every major opening. How frustrating was that? How did you keep your
I did become detached from the biz for a long time. I enjoyed the
relaxation. My advice to those on the beach, relax, enjoy it. There
were times where I was itchy to get back in and do the show. The only time is
got depressing was hearing voice tracks and just lazy sloppy material on the
A few years back you were a regular contributor to Howard Stern's
show and prior to his leaving CBS, the buzz was that you were his
heir-apparent. What's the real story there?
Some of the best times in my career was hearing my contributions on
Howards show. Jay Thomas once said to me that, "having Howard talk about you
on his show is like a comic being called over by Johnny Carson" and he was
As far as being a replacement for his show on FM, it never got close to
happening. I made it real clear that it was a lose lose situation for whoever
was placed there. I guess I was wrong.
What kind of things did you do for Howard? Did you get to know him
I would contribute my ideas to him and the staff along with some
produced bits. Through that time, we became friends and he is always there
if I have career questions or whatever. We have had some great talks about
the shows and the biz. I think we both enjoy our conversations.
Your background has been primarily CHR, but now you're doing rock.
Any change in your approach?
As a jock i really enjoyed the production and the pace of CHR when I did
music and production was on point for me. A couple of jocks that really stuck
out for me were The Ragman on 93Q in Syracuse, The Whipping Boy on KBPI, and
The Torman on WKRL in Syracuse. Awesome jocks. Tight with great pace.
Before I forget, a couple of days ago you shot me Jaime Grubbs (of
Tiger Woods fame) phone #? Was it legit? Did she actually answer?
Yes. My producer/sidekick Thomas talked to her right before I emailed
you. She just pushed us to her PR lady. Ha Ha. Whatta joke.
Over the last few years, describe some of the most amazing things
you've done on your show?
Man, I don't think about the show as "amazing". Maybe some prank calls
that have got me some recognition. The calls to OJ Simpson, Rodney
Dangerfield, and Ted Turner. Those are really the only thing off the top of
my head that stick out for me. You would have to ask a hardcore listener what
the amazing parts of my show are.
Name the other players on your show? Who does what? Anyone join
you from Philly?
My sidekick/Producer Thomas has been with me since the Sacramento days.
He is the only one that is with me from the past. Alpha has hired a sales guy
from our Philly days that was a regular on my show too.
Philadelphia was one of the first PPM markets. Were you there when
that first went into effect?
Yes. PPM was there most of the time I was there.
Everyone seems to have an opinion about it. What's yours?
PPM was nice to me when I was a talk show, but we took a bit of a hit
when we added music. PPM is a great idea, but a shitty design. To have 200
men 18-49 in a city of 5 million have a PPM pager, that's a joke.
What do you think of the business these days?
I think it's funny watching the big companies kill their product
themselves. Cutbacks may fix the $$ problem today, but the long term effects
on the on air content will never get you outta the hole. Stations should be
putting their focus on great content right now so these advertisers are in a
position where they NEED the radio stations. Why would an advertiser want to
advertise on a station that in a panic and doesn't even believe in their own
The economy was the best thing to happen to radio GM's. Now they will
have an excuse not to spend. It will be years from now and they will still be
pulling the economy card. These guy spent most of their high school years
inside lockers, they don't know or understand programming. No such thing as
cutting yourself to the top.
You actually syndicated your show in the past. Is that part of
the plan with Alpha?
I don't think so. That's a question for them. I want to earn
syndication. I didn't earn it before. Most of the syndicated shows are only
there because of cost cutting. I want a station to actually want and enjoy my
Couple of final questions: looking back at your career who do you
want to thank most? Best/worst advice you ever got?
This is a special list. Bill Keeler in Upstate New York got me into
radio and taught me a whole bunch. I got into it because he made it seem so
fun and easy. Tim Sabean and John Cook were there to keep me focused on the
show and I really trust them. Of coarse, to have a line to Howard Stern and
to be able to speak with him about bits and career things. Man, you can't get
better than that.
As far as advice, there's no specific person that has ever said this to
me but, I kinda follow the "follow your gut" approach.
Worst advice. To stop what I'm doing and come up with a likable on-air
persona on the air. -Ol' Mike Oatman. He owned T95 in Wichita. I don't know
why they hired me when they didn't want the guy on the tape.
Read previous Morning Mouth interviews.
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